The function and responsibilities of a chief marketing officer, or CMO, might be hard to pin down. These professionals are in charge of running the marketing department and liaising with marketing project managers, yes, but what are the other CMO responsibilities which can be vital to understanding the position?

Put simply, the chief marketing officer of a company has the primary responsibility of driving income by growing sales by way of marketing activities. The CMO in most companies will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different firm executives to ascertain firm-wide goals. They will additionally assist marketing directors and managers create a marketing strategy that achieves those profit, product, and growth goals through a range of marketing features and activities.

The CMO manages and oversees all marketing activities all through the company. The CMO must have a broad understanding of brand name development, sales management, product, distribution management, and buyer service. The CMO will have enter into brand marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.

Chief marketing officers typically wear quite a few different hats. They must have a particular set of skills or traits to lead the corporate’s brand management and marketing activities in a way that leads to growth. These are a few of crucial responsibilities of a CMO:

Growth driver: The core of what a CMO does is drive growth. This is the first responsibility of a CMO. One of the tricky elements of being a CMO is that some marketing activities will be unpredictable, particularly within the digital and social media age, so making strategic choices that drive growth is a particularly vital responsibility.

Marketing professional: While the CMO doesn’t normally get their fingers dirty with the granular tasks of the marketing crew, they still need to be an knowledgeable in all things marketing. The CMO is in the end accountable for all of the activities carried out by the marketing department, so they should have a deep understanding of the marketing functions at their disposal.

Customer champion: The CMO is also liable for serving because the customer champion in chief, making certain that every one marketing activities serve to create model loyalty and make sure the person experience is enjoyable and successful.

Chief storyteller: Finally, in addition to enterprise-centered responsibilities, the CMO is answerable for leading the inventive side of the company. The CMO ought to be able to nurture the creativity of the marketing department, spurring progressive marketing ideas that will assist appeal to and retain more customers and lead back to increased sales growth.